{"id":1647,"date":"2024-03-02T15:43:45","date_gmt":"2024-03-02T15:43:45","guid":{"rendered":"https:\/\/unlocklatam.com\/?p=1647"},"modified":"2024-03-02T15:43:48","modified_gmt":"2024-03-02T15:43:48","slug":"consultoria-estrategica-post","status":"publish","type":"post","link":"https:\/\/unlocklatam.com\/en\/consultoria-estrategica-post\/","title":{"rendered":"Strategic Consulting"},"content":{"rendered":"
\n\n\n\n

Para saber donde estamos necesitamos un mapa y para saber a donde ir necesitamos una br\u00fajula.<\/p>\n\n\n\n

y saber navegar<\/strong>.<\/p>\n\n\n\n

D\u00f3nde reside tu valor, en que posici\u00f3n se encuentra tu empresa. donde est\u00e1n tus clientes y a que retos vas a enfrentarte son las preguntas a las que vas a enfrentarte y digo enfrentarte porque te dar\u00e1s cuenta, tarde o temprano, m\u00e1s temprano que tarde, que no sabes responderlas. <\/p>\n\n\n\n

No pasa nada por reconocer la incapacidad en responder algo, a todos se nos han quedado cara de tonto en alguna ocasi\u00f3n al darnos cuenta que no tenemos ni idea de algo o que lo que d\u00e1bamos por seguro, no lo era. <\/p>\n\n\n\n

Pero es por ello que al trabajo duro para el \u00e9xito hay que acompa\u00f1arlo de un cierto tiempo de reflexi\u00f3n para aumentar las probabilidades de \u00e9xito. Pues es cierto aquello que dijo Ray Kroc (el de McDonalds) que la suerte es proporcional al sudor, cuanto m\u00e1s sudas, m\u00e1s suerte tienes.<\/strong> Pero tambi\u00e9n es que no hay viento favorable para el barco que no sabe a donde va<\/strong>. <\/p>\n\n\n\n

En qu\u00e9 consiste pues, construir una br\u00fajula empresarial. <\/p>\n\n\n\n

En conocer la empresa, quienes lo forman, sus estructuras y sus herramientas (esto incluye CRM, proveedores de servicios, dotaci\u00f3n de capital y muchas m\u00e1s cosas) para entender desde el punto de vista interno y operacional de la empresa…c\u00f3mo se puede mejorar el d\u00eda a d\u00eda de la empresa. <\/p>\n\n\n\n

A esto lo llamaremos el dise\u00f1o del barco. Lo que va desde la organizaci\u00f3n jer\u00e1rquica de la empresa hasta la selecci\u00f3n de los proveedores de la empresa. El tiempo que has de pasar en astillero, en dique seco para tener luego el barco que mejor navega. El m\u00e1s r\u00e1pido y maniobrable.<\/p>\n\n\n\n

Luego, hay una perspectiva externa, la relaci\u00f3n de la empresa (nuestro barco) con los clientes, con el mercado. Analizar el mercado, es decir, nuestros clientes y competidores, qu\u00e9 requieren nuestros clientes y en que fallan nuestros competidores. <\/p>\n\n\n\n

A veces basta con hacer bien una sola cosa para que tengamos un proyecto ganador. <\/p>\n\n\n\n

Usando una terminolog\u00eda m\u00e1s corporativa, encontrar y afianzar el valor a\u00f1adido de nuestra empresa en el mercado. <\/p>\n\n\n\n

Cada empresa abierta, desde la tiendita de barrio hasta las empresas cotizadas en trillones de d\u00f3lares est\u00e1n ah\u00ed abiertas, operando y ganando dinero…porque aportan algo al conjunto, curan un dolor de cabeza a un grupo de personas que no se conocen y necesariamente tienen nada en com\u00fan salvo necesitar de un producto y un servicio…el tuyo. Es lo que Adam Smith llamaba la mano invisible. <\/p>\n\n\n\n

Ese valor a\u00f1adido puede ir desde ser la \u00fanica barber\u00eda del barrio, tener el \u00fanico puesto que vende pasteles rancheros en tu zona \u00f3 dise\u00f1ar una red global que te permite recibir pedidos de cualquier lugar del mundo en cualquier lugar del mundo en el que te encuentres desde la Amazonia hasta Zuera y cotizar en el Nasdaq para ellos. <\/p>\n\n\n\n

Para ambas perspectivas hace falta muchas veces esa visi\u00f3n externa, a la que los \u00e1rboles no le impidan ver el bosque para ser capaz de ayudarte a establecerte y crecer, encontrando la pastilla que te cure el dolor de cabeza en cada momento identificando y resolviendo los cuellos de botella. <\/p>\n\n\n\n

Todas las empresas, en cada momento dado tienen un cuello de botella en su cadena de valor, algo que les impide seguir creciendo m\u00e1s porque est\u00e1n atascados en ese cuello…cuando se resuelve….m\u00e1s tarde…surge otro cuello en otro lugar…y hay que volver a iniciar el proceso, pero cada nudo que se desata, te da experiencia y m\u00fasculo para resolver el siguiente. <\/p>\n\n\n\n

Por eso nuestra perspectiva es siempre de largo plazo, querer apoyar a los emprendedores desde el inicio y hasta el final, ayudando para cada proyecto pues sabemos que en la vida, y la empresa es solo una parte de la vida, siempre habr\u00e1 problemas que resolver y para los que har\u00e1 falta ayuda. <\/p>\n\n\n\n

Cont\u00e1ctenos y hablemos del rumbo que hay que tomar.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Para saber donde estamos necesitamos un mapa y para saber a donde ir necesitamos una br\u00fajula. y saber navegar. D\u00f3nde reside tu valor, en que posici\u00f3n se encuentra tu empresa. donde est\u00e1n tus clientes y a que retos vas a enfrentarte son las preguntas a las que vas a enfrentarte y digo enfrentarte porque te […]<\/p>\n","protected":false},"author":3,"featured_media":1648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[27],"class_list":["post-1647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendimiento","tag-estrategia-valor-zero-to-one-growth"],"yoast_head":"\nConsultor\u00eda Estrat\u00e9gica - Unlock Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unlocklatam.com\/en\/consultoria-estrategica-post\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consultor\u00eda Estrat\u00e9gica - Unlock Latam\" \/>\n<meta property=\"og:description\" content=\"Para saber donde estamos necesitamos un mapa y para saber a donde ir necesitamos una br\u00fajula. y saber navegar. 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